Does our product or service spark certain emotions in people? This is a question that we normally ask ourselves daily to ensure we constantly deliver.
When the world was introduced to social media, there was a fundamental change in how we emotionally connect with our customers. Today, there are an infinite number of ways that people access information about products and services they wish to purchase. Our challenge is to maintain and ignite a consistent unique selling proposition whether e on television, in print or online. Our objective is to have all our customers using the same few words when describing our brand to other people.